Release date: 09/04/1984 | Length: 3:50 | Release: Reckoning | SuE: #14 | US: #44 (Mainstream Rock)
He’s got, pretty persuasion
She’s got, pretty persuasion
If you only had four minutes to figure out if someone would like R.E.M. or not, play them Pretty Persuasion, and you’d have 10 seconds left over to come to a verdict. This is quintessential R.E.M., from the jangly arpeggiated guitar riffs to the weaving dual vocals, and the fact it’s a live favourite committed to tape. There’s certainly a pace to the rest of Reckoning, but this is the best example from the record of a song built to be played live.
This was a late inclusion for Reckoning by all accounts, as the song had already existed for three years by the time the recording of the album came around. Why record a three year old song for your second album, and why this song? Looking at the setlists of 1981 reveals a bounty of unrecorded songs, so what makes Pretty Persuasion so special? Well, it’s catchy as hell isn’t it?
There’s a real frisson all about this song. The drums have the same urgency that Bill Berry brings to Harborcoat, replete with little hi-hat taps. Mike Mills’ bass ascends stylishly in the chorus, and Peter Buck abandons his Byrds-esque jangling for a proper rock riff during the bridge. Oh, and that harmonica too. It’s a real signal that Pretty Persuasion is gonna have some energy.
Some outlets have called this song a critique on consumerism, based on the lyrics from the opening verse: “It’s what I want, Hurry and buy”, but the way Michael Stipe and Mike Mills lock their harmonies together makes the meaning rather negligible. It’s difficult to tell whether they’re singing the same thing, let alone what they’re singing. It’s the chorus that’s sparingly simple:
He’s got pretty persuasion
She’s got pretty persuasion
God damn, your confusion
He’s got pretty persuasion
“Pretty persuasion” was a term that’d been knocking around the R.E.M. offices for a while, having come to Stipe in a dream (not the only time he’d be inspired by the sandman) about photographing the Rolling Stones for their final single. If it’s good enough a song title for the Stones, why not R.E.M.? After a few false starts, it finally made it into this hurtling number, with the phrase alluding to Stipe’s sexuality. Stipe is, in his own words, a queer artist, though despite speculation from journalists during the early 90s, his sexuality has never been at the forefront of R.E.M.’s output. During a live show in 2008, Stipe described this song as reflecting growing up bisexual in the south of America, with the fluid pronouns of the chorus hinting at the allure of all folk. Much like most R.E.M. songs, this is about whatever meaning you attach to it.